MGMT 350

Ramsey Library Research Guides

MGMT 350 - Marketing Plan Project Resource Guide
Situation Analysis (Industry Perspective)

(Note: This page last used and updated Fall 1999. Many of the links and resources are still good, though.)

Marketing Plan Project Outline	Library Resources	Internet Resources
Distinguishing characteristics of the industry
Industry classfication	Standard Industrial Classification Manual REF HF 1042 .S73 1987	Most industry information is organized by SIC Code. To find an SIC Code, search the SIC Manual at one of these sites: http://www.osha.gov/oshstats/sicser.html http://weber.u.washington.edu/~dev/sic.html The North American Industry Classification System (NAICS) is replacing the SIC. NAICS information is at: http://www.census.gov/epcd/www/naics.html
Industry size and growth, factors affecting future sales	Standard & Poor's Industry Surveys REF HG4501 .S633 Moody's Industry Review REF HG4961 .M685	Gateway to Associations: http://www.asaenet.org/Gateway/OnlineAssocSlist.html Globus & NTDB at Stat-USA (UNCA only): http://www.stat-usa.gov For current economic indicators see the State of the Nation For international trade data, see GLOBUS Try "Search the Whole NTDB," and see Market & Country Research
	Value Line Investment Survey REF DESK HG4501 .V26 U.S. Industry & Trade Outlook '98 REF DESK HC106.5 .A17 1998 (Continues U.S. Industrial Outlook)	Lexis-Nexis Academic Universe: http://www.lexis-nexis.com/universe Select Reference & Directories, U.S. Global Trade Outlook The U.S. Industrial Outlook, 1994 ed., dated but still available. gopher://gopher.umsl.edu:70/11/library/govdocs/usio94
	1997 Economic Census Print in FED DOCS. Ask at Ref.	Census Bureau. 1997 Economic Census: http://www.census.gov/epcd/www/econ97.html Parts of the 1997 Economic Census will be published over the next year.
	County Business Patterns. Print in FED DOCS. Ask at Ref.	Census Bureau. County Business Patterns: http://www.census.gov/epcd/cbp/view/cbpview.html These files are in Adobe Acrobat format (.pdf files). Acrobat and the Acrobat logo are trademarks of Adobe Systems Incorporated.
Environmental Factors
Demographic & Economic	Demographics USA REF HC106.7 S92 1990 Census of Population & Housing Print in FED DOCS County & City Data Book REF CD-ROM REF DESK JA202 .A36 Consumer Expenditure Survey FED DOC L2.3:2462 [or later number] American Business Climate & Economic Profiles REF HC106.7 S92	American Demographics, Inc. - publishes American Demographics: http://www.demographics.com/ Census Bureau. 1990 Census of Population & Housing: http://www.census.gov/main/www/cen1990.html Cen-Stats - Popular reports from Census data, such as County Business Patterns, USA Counties, and Zip Code data. County & City Data Books, 1988 and 1994: http://fisher.lib.Virginia.EDU/ccdb/ BLS Consumer Expenditure Survey: http://stats.bls.gov/csxhome.htm American FactFinder - Click on Industry and Business Facts for brief reports. http://factfinder.census.gov/
Natural	Atlases or Gazetteers	The U.S. Gazetteer: http://www.census.gov/cgi-bin/gazetteer American FactFinder - Click on Maps. http://factfinder.census.gov/
Technological		U.S. Chamber of Commerce http://www.uschamber.org White House Economic Statistics Briefing Room: Production http://www.whitehouse.gov/fsbr/production.html NSF Science & Engineering Indicators 1998: http://www.nsf.gov:80/sbe/srs/seind98/start.htm Engineering Village: http://www.ei.org/village UNCA users only
Political & Cultural	Atlas of Contemporary America REF G1200 .D6 1994 The Gallup Poll REF HN90.P8 G35 SRDS: The Lifestyle Market Analyst REF HF5415.33 .U6 L54	For survey results: Market Research Center: http://www.asiresearch.com Some survey information is availble from the large commercial pollsters: The Gallup Poll: http://www.gallup.com/poll/index.asp Roper Reports: http://www.roper.com/ IRSS Data Services Archive: http://www.irss.unc.edu/irss/dataservices/dataservices.html
Competitive Environment
Competing companies & market share	Market Share Reporter REF HF5410 .M35 Standard & Poor's Industry Surveys REF HG4501.S633 Moody's Industry Review REF HG4961 .M685	Lexis-Nexis Academic Universe Select Industry & Market News and Company News: http://web.lexis-nexis.com/universe UNCA access only. Business Source Premier (full-text: 1965+). EBSCOHost
Competitor products & prices	Moody's Industrial Manual REF HG4961 .M68	Moody's Manuals News Reports. Latest weekly updates for each Moody's Manual series in PDF (Adobe Acrobat) format: http://www.fisonline.com/top_b5.htm UNCA users only. Lexis-Nexis Academic Universe - Select Company Financial Information: http://web.lexis-nexis.com/universe UNCA users only. Find Company Web pages to visit at Yahoo: http://www.yahoo.com/Business/Companies/ ABI/INFORM. (indexing: 1971+, full-text: 1991+). Index to literature of business and management. ProQuest UNCA access only Business Source Premier (full-text: 1965+). EBSCOHost

Go back to the top | Market Research (General Guide) | Research Guides | Electronic Resources

Ramsey Library UNCA